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Contact Person: Jamshid Pedram
Phone: (816) 536-3343
Norouz 1394 - Haji Firouz
Norouz 1395

Upated News . . . 

Nowrouz 1397 Celebration with Hamid Talebzadeh

Aria Group is excited to announce Hamid Talebzadeh “live in concert” for the first time in Kansas City at our fifth annual Norooz celebration on Saturday March 17, 2018.
We look forward to a fun filled night of music featuring Hamid Talebzadeh & Live band, Saba Group,  DJ music, Haji Firooz and lots of dancing. Tea and Persian sweets will be served and additional beverages can be purchased at the cash bar.
Tickets are $35 and children under 10 are free. Tickets will be available at Shahrzad Market, India Emporium and online at Persiankc .  Please purchase your tickets in advance as tickets will not be sold at the door.  
Should you have any questions, please contact us at (816) 536-3343.  For more information, please visit  Looking forward to seeing you all.


Nowruz the Iranian and Zoroastrian New Year's day, is celebrated on March 21st - the spring equinox in the northern hemisphere. It is also the first day of the Zoroastrian Khorshidi (solar) year.
​Nowruz is a national holiday celebrated by Iranians of virtually all ethnicities and religions. Celebrations may date back to Cyrus the Great’s reign in the sixth century B.C. Many of the season’s traditions have roots in Zoroastrianism, an ancient monotheistic faith still practiced by some 25,000 in Iran.
Haji Firooz Haji Firooz is a fictional Persian character symbolizing happiness who heralds Norooz.  Wearing a bright red costume and playing a tambourine, Haji Firooz spreads good cheer and ushers in the New Year singing and dancing through the streets.
Haft Seen Table One of the most important Nowruz traditions is setting the haft seen table, which includes seven symbolic items all starting the with an “s” sound:
•  Sabzeh (sprouted wheat grass): For rebirth and renewal
•  Samanu (sweet pudding): For affluence and fertility
•  Senjed (sweet, dried lotus tree fruit): For love  
•  Serkeh (vinegar): For patience and wisdom gained through aging
•  Sir (garlic): For medicine and maintaining good health
•  Sib (apples): For health and beauty
•  Sumac (crushed spice made from reddish berries): For recalling the sunrise

Additional items on the table include:
•  Mirror: To reflect on the past year
•  Live goldfish in a bowl: To represent new life
•  Orange in a bowl of water: To symbolize the Earth
•  Decorated eggs: For fertility
•  Coins: For future prosperity
•  Books of classical poetry and/or the Koran: For spirituality

Fire Jumping
On the last Wednesday of the year, Iranians set up bonfires in public places and leap over the flames in a ritual, Chahar Shanbeh Soori, thought to ensure good health for the year. People sing the following song addressing the fire while jumping:
Give me your beautiful red color and take back my sickly pallor!